The Cloakroom – The Zeitgeist of Modern Sartorialism

Though the sartorial renaissance has propped the world of tailoring up on a pedestal - conjuring thoughts of unrivalled resplendence, romance and opulence - the reality of operating a business within this realm is invariably different to what one may initially conceive. This is especially true of new entrants to the market, whose ventures don’t carry [...]

By |November 23rd, 2017|Brands, Made to measure, Suits|0 Comments

AARCH – Fitting Like a Glove

The information age and subsequent digitalisation of the global economy have conceived a plethora of new businesses, with creative types and fashion enthusiasts taking the plunge to launch what they believe will metamorphose into the next global behemoth. And as if digital access to the previously impenetrable realm of manufacturing and production wasn’t enough, the [...]

By |November 2nd, 2017|Brands|0 Comments

Marol – A Bolognese Treasure.

Recently, I made an attempt to traverse some of the idiotic misconceptions of ‘luxury’ products and the underpinnings of the industry in general by way of an article entitled ‘What Is Luxury?’ But despite lamenting the ubiquitous #luxurylifestyle shots featuring rented exotic cars and fake Chinese-market-bought Rolex’s, it was remiss of me to exclude what [...]

By |June 2nd, 2017|Brands, Shirts|0 Comments

Cifonelli – The Next Global Luxury House?

With their origins firmly entrenched in Italian and French artisanship, and the faces of their brand – Lorenzo and Massimo – heirs to the Cifonelli Empire – presiding as the incumbent poster boys of bespoke tailoring, Cifonelli reside at the acme of all things sartorial. But, as with anything in the realm of business, complacency [...]

By |May 18th, 2017|Brands|0 Comments

What is Luxury?

Recently, some colleagues and I were privy to a menswear event celebrating the opening of a new store. Initially what piqued our interest was the swath of exotic sports cars parked out the front of the venue – from red Ferraris to yellow Lamborghinis. More interesting than the display of opulence however, was the way [...]

By |April 3rd, 2017|Brands|0 Comments

Stefano Bemer – Firenze’s Finest.

There is perhaps no greater exponent of cinema as an art form than Daniel Day-Lewis – the veritable messiah of modern cinema – a man whose work has seen him venerated as a Knight Bachelor in 2014. But of what relevance to Stefano Bemer is Daniel Day-Lewis? Well, Stefano Bemer transcends shoemaking, just as Daniel [...]

By |March 14th, 2017|Brands, Shoes|0 Comments

Loic et giL – a new entrant to the burgeoning accessories market.

Often, new entrants to the realm of menswear go drastically awry – especially in accessories – an area characterised by lower barriers to entry and an ability to reach scale online – hence, strong competition exists within the accessories market. Naturally, this is an area with relatively limited scope for product differentiation – unlike tailoring [...]

By |February 7th, 2017|Accessories, Brands, Ties|0 Comments

An Interview With Mark Cho – a Face of Modern Menswear.

As was rightfully pointed out during Simon Crompton’s most recent Symposium at Pitti Uomo, The Armoury – co founded by Mark Cho, was one of the first stores to embrace the now popular multi-brand model within the niche artisan sector. As a modern day John The Baptist of sorts, the Armoury have since paved the [...]

By |February 4th, 2017|Brands, Style, Tailoring|0 Comments

A Day Spent With Gianluca Bocache – Shoemaker Extraordinaire

Whilst the vast majority of us lament the time zone differential that comes with travel, for Gianluca Bocache – the veritable King of Roman shoemaking – it is embraced with enthusiasm – jet lag is a mere occupational hazard of conducting travelling trunk shows for 250 days of the year, which span every corner of [...]

By |December 23rd, 2016|Bespoke, Brands, Shoes|0 Comments

The Cloakroom – An Australian Made to Measure Luminary

Steeped in such tradition and rich history, the realm of sartorialism often conjures notions of elitism and aristocracy, which, as pertinent as such themes were in bygone eras, tend to obscure the true nature of the modern market.  Where once the much-fabled Savile Row houses were shrouded in secrecy without street-facing window displays, there has [...]

By |December 9th, 2016|Brands, Made to measure, Tailoring, Ties|0 Comments